Alchemy Expert

Brand guide

01The logo

The key is the Alchemy Expert mark; the old ring-only mark now lives inside its bow as the ring-and-red-dot.

Ink
Bone
Red

02Logo versions

Horizontal lockup

Ink
Bone
Red

Stacked lockup

Ink
Bone
Red

Wordmark alone

ALCHEMY EXPERT
Ink
ALCHEMY EXPERT
Bone
ALCHEMY EXPERT
Red

Key mark alone

Ink
Bone
Red

Horizontal, one line (mobile header)

Ink
Bone
Red

03The mark

04Icon and profile pictures

128px square icon
128px
64px square icon
64px
32px square icon
32px
16px square icon
16px
Ink profile
Bone profile
Red profile
Download SVG ↓

05Color

06Type

Anton · Wordmark and stamps

ALCHEMY EXPERT

Playfair Display · Headlines

Strange ideas, well sourced.

Source Serif 4 · Article body

The key is the Alchemy Expert mark; its bow is the ring-and-red-dot.

Inter · Nav, kickers, labels

Alchemy · Consciousness · Strange history

07Clear space and minimum size

D = ring diameter · Clear space = D on every side

Keep space equal to the ring’s diameter on all sides of the mark or lockup.

Mark: minimum 16px tall

Lockup: minimum 24px tall

08Don’ts

Recolored outside the palette
Rotated lockup
Stretched
Red dot on red